Her wealth management and financial planning firm – FSWM – provides regulated financial planning advice to entrepreneurs, professionals, and families.

After securing enterprise investment scheme funding backed by three angel investors, Smith has now launched two businesses at the age of only 29. She made Professional Adviser's WIFA 2023 shortlist in the Woman of the Year —  Financial Coaching category.

Before deciding to venture on her own, she was a financial adviser at Jarrovian Wealth for nearly seven years.

Soon after that, Smith launched her own women's network called Frankies which aims to give women the tools they need for financial success. As part of that, she mentors women build their financial knowledge and confidence.

There are also events, a digital platform where she runs a webinar series for financial education and also runs workshops into corporate companies where the women there can have financial coaching sessions.

"I was using my female membership network as a way of attracting clients - predominantly women - to connect with me and start to work through financial planning in a non-regulated way," Smith tells Professional Adviser. 

"Then when it came to the appropriate time, I onboarded them onto Jarrovian to build that regulated client base too."

She explains that FSWM is not just a female focused firm and is open to everybody, but it aims to champion women at the core of what it does.

"I wanted to make financial advice accessible and relevant to a wider audience."

Smith continues: "This is because there is a gap in the market as a lot of individuals feel put off because they see themselves to not be wealthy enough or not being at a point in their journey where they require it.

"You also find people who do not have enough time and although there's lots of financial education resources out there, I believe there's an overload of that which can mean they don't really know where to turn."

This is where her business model idea of membership to wealth management emerged.

"I am looking to create a fresh dynamic approach with my firm," Smith says. "I believe passionately that it's no longer enough to just serve as your clients with one or two annual reviews a year and people are looking for more from their financial advisers."

Clients want to feel empowered and be connected, she adds.

"Others also want to feel part of a community and meet other individuals that are on a similar journey through events."

Smith says that the events she hosts are a useful place where entrepreneurs and professionals can mix.

"The main reason why I launched the business is because I wanted to grow something for myself," she explains.

"I saw a gap in the market that I don't think is being served effectively and wanted to do something because of that."

There is a major gap in the market for those who are in their accumulating phase, according to Smith.

"Whether that be building businesses, or high earning professionals that are not asset rich yet, because of they have got lots of other things going on. However, they still need advice because they're earning significant capital."

Smith says that she relates to some of the entrepreneurs she has advised who have gone through a fundraising journey as she knows how challenging that can be.

"I'm a founder who's raised money and has been on that journey and can really understand what it's like," she adds. "It's different from being surrounded by people who operate in that way when you actually go through it yourself."